• Welcome to Montcalm Street

    Welcome to Montcalm Street

    Experience Downtown Ticonderoga
  • Who the Partnership Is

    Who the Partnership Is

    A group of dedicated volunteers that possess the skill and resources to achieve our community's goals
  • Why the Partnership Exists

    Why the Partnership Exists

    To create meaningful, long-term change in Ticonderoga's traditional business district
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Support TMSP


Ticonderoga Montcalm Street Partnership, Inc. (TMSP) seeks to create meaningful, long-term change in Ticonderoga's traditional business district, and to promote economic revitalization and consequent historic preservation, by employing the precepts of the National Trust Main Street Center (NTMSC) of the National Trust for Historic Preservation Four-Point Approach and Eight Principles.

Support TMSP

The Four-Point Approach

four-homeAs a unique preservation-based economic development tool, the Main Street Four Point Approach® is the foundation for local initiatives to revitalize their districts by leveraging local assets—from cultural or architectural heritage to local enterprises and community pride.

The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort.

Through education, training, case-studies, and peer-to-peer learning, the National Main Street Center can equip your community with the tools it needs for long-term, comprehensive, preservation-based community revitalization.

Organization: Organization establishes consensus and cooperation by building partnerships among the various groups that have a stake in the commercial district. The most effective Main Street programs get everyone working toward the same goal. With this level of collaboration, your Main Street program can provide effective, ongoing management and advocacy for your downtown or neighborhood business district. Through volunteer recruitment and collaboration with partners representing a broad cross section of the community, your program can incorporate a wide range of perspectives into its efforts. A governing board of directors and standing committees make up the fundamental organizational structure of volunteer-driven revitalization programs. Volunteers are coordinated and supported by a paid program director. This structure not only divides the workload and clearly delineates responsibilities, but also builds consensus and cooperation among the various stakeholders.

Promotion: Promotion takes many forms, but the goal is to create a positive image that will renew community pride and tell your Main Street story to the surrounding region. The techniques we teach, and the variety of tools at your disposal, will help to rekindle the vitality of your community. Promotions communicate your commercial district's unique characteristics, its cultural traditions, architecture, and history and activities to shoppers, investors, potential business and property owners, and visitors.

Design: Design means getting Main Street into top physical shape and creating a safe, preserving a place's historic character, inviting environment for shoppers, workers, and visitors. Successful Main Streets take advantage of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, parking areas, street furniture, public art, landscaping, merchandising, window displays, and promotional materials. An appealing atmosphere, created through attention to all of these visual elements, conveys a positive message about the commercial district and what it has to offer. Popular design activities also include instilling good maintenance practices in the commercial district, enhancing the district's physical appearance through the rehabilitation of historic buildings, encouraging appropriate new construction, developing sensitive design management systems, educating business and property owners about design quality, and long-term planning.

Economic Restructuring: Through economic restructuring, we can show you how to strengthen your community's existing economic assets while diversifying its economic base. Successful communities accomplish this by evaluating how to retain and expand successful businesses to provide a balanced commercial mix, sharpening the competitiveness and merchandising skills of business owners, and attracting new businesses that the market can support. Many Main Street programs also achieve success through creative reuse of historic properties. Converting unused or underused commercial space into economically productive property also helps boost the profitability of the district. The goal is to build a commercial district that responds to the needs of today's consumers while maintaining the community’s historic character.

The Eight Principles

eight-homeThe National Main Street Center's experience in helping communities bring their commercial corridors back to life has shown time and time again that the Main Street Four-Point Approach succeeds. That success is guided by the following eight principles, which set the Main Street methodology apart from other redevelopment strategies. For a Main Street program to be successful, it must whole-heartedly embrace the following time-tested Eight Principles.

Comprehensive: No single focus — lavish public improvements, name-brand business recruitment, or endless promotional events — can revitalize Main Street. For successful, sustainable, long-term revitalization, a comprehensive approach, including activity in each of Main Street's Four Points, is essential.

Incremental: Baby steps come before walking. Successful revitalization programs begin with basic, simple activities that demonstrate that "new things are happening " in the commercial district. As public confidence in the Main Street district grows and participants' understanding of the revitalization process becomes more sophisticated, Main Street is able to tackle increasingly complex problems and more ambitious projects. This incremental change leads to much longer-lasting and dramatic positive change in the Main Street area.

Self-help: No one else will save your Main Street. Local leaders must have the will and desire to mobilize local resources and talent. That means convincing residents and business owners of the rewards they'll reap by investing time and money in Main Street — the heart of their community. Only local leadership can produce long-term success by fostering and demonstrating community involvement and commitment to the revitalization effort.

Partnerships: Both the public and private sectors have a vital interest in the district and must work together to achieve common goals of Main Street's revitalization. Each sector has a role to play and each must understand the other's strengths and limitations in order to forge an effective partnership.

Identifying and capitalizing on existing assets: Business districts must capitalize on the assets that make them unique. Every district has unique qualities like distinctive buildings and human scale that give people a sense of belonging. These local assets must serve as the foundation for all aspects of the revitalization program.

Quality: Emphasize quality in every aspect of the revitalization program. This applies to all elements of the process — from storefront designs to promotional campaigns to educational programs. Shoestring budgets and "cut and paste" efforts reinforce a negative image of the commercial district. Instead, concentrate on quality projects over quantity.

Change: Skeptics turn into believers and attitudes on Main Street will turn around. At first, almost no one believes Main Street can really turn around. Changes in attitude and practice are slow but definite — public support for change will build as the Main Street program grows and consistently meets its goals. Change also means engaging in better business practices, altering ways of thinking, and improving the physical appearance of the commercial district. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.

Implementation: To succeed, Main Street must show visible results that can only come from completing projects. Frequent, visible changes are a reminder that the revitalization effort is under way and succeeding. Small projects at the beginning of the program pave the way for larger ones as the revitalization effort matures, and that constant revitalization activity creates confidence in the Main Street program and ever-greater levels of participation.


National Trust for Historic Preservation

Want to learn more?
Visit the National Trust for Historic Preservation website

Upcoming Events

Latest News

  • TMSP Hosts Shopping Spree For ...

    The Ticonderoga Montcalm Street Partnership (TMSP) recently received a grant from the Stewart’s Shops Holiday Match Program.  The funding received was used by TMSP to organize a project in ...
  • Ti Beautification Week 2017

    The Ticonderoga Montcalm Street Partnership (TMSP), the Ticonderoga Area Chamber of Commerce (TACC), and the Town of Ticonderoga are pleased to announce that Ticonderoga Beautification Week will take ...
  • Street Art Project 2017 - Adir...

    The Ticonderoga Montcalm Street Partnership (TMSP) and the TMSP Promotions Committee are pleased to announce that this year’s 2017 Street Art Project is the return of “Adirondack Chairs.&r...
  • Best 4th Seeking Sponsors for ...

    The Ticonderoga Best 4th In The North Committee, a sub-committee of the Ticonderoga Montcalm Street Partnership (TMSP) is seeking sponsors for the 2017 Celebration.   The Best 4th In the No...
  • Best 4th In The North Theme An...

    The Ticonderoga Best 4thIn The North Committee, a sub-committee of the Ticonderoga Montcalm Street Partnership (TMSP) is now accepting nominations for Grand Marshal of the 2017 Best 4th In The North p...
  • StreetFest 2017 - Save The Dat...

    It may be March but the Ticonderoga Montcalm Street Partnership is already in full swing planning for the 9th Annual StreetFest in Ticonderoga which will be held on Saturday, July 29, 2017 in Downtown...
  • Accomplishments, Save The Date...

    The Ticonderoga Montcalm Street Partnership (TMSP), a 501c3 dedicated to the enhancement of Downtown Ticonderoga is preparing for future events, projects, plans and partnerships as well as reviewing...